Harvard’s Waffles: Too Much Brand?

Too much brand for breakfast?

I’m always searching for interesting ways in which companies brand themselves. Here’s some food for thought: Harvard brands its waffles. (see photo). That’s right, if you are smart enough to attend Boston’s prestigious Ivy League school, you will eat, sleep, and drink Harvard.

Quick: if anyone can get me one of those fancy Harvard waffle makers, I will produce all the copy for your next ad campaign for free. If you are what you eat, then maybe my kids should be eating Harvard waffles for the next 18 years?

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Do the Harvard waffles go too far? Even to me, someone who expounds the virtues of branding to all my clients (a profession that allows me to bring home some serious bacon), it seems a little bit excessive. It’s up there with branded diapers (parents of children under the age of 3 know what I’m talking about – Sesame Street characters adorn all Pampers brand diapers, and Disney has a firm hold on Huggies); that stunt Pizza Hut pulled a couple of years ago when the company proudly placed its logo on a NASA Shuttle (Pizza Hut—the choice of Martians in this galaxy, and possibly others); and that pregnant chick who offered up her round belly as a media vehicle. (Note: that pregnant chick probably banked enough cash off of that venture to send her kid to Harvard in 2023.)

If you find some interesting branded items, take a picture and send them to me, (steph@stephaniemoyer.com). I’ll write about them, and give you all the credit.