Does product placement work? (brought to you by Dunkin’ Donuts©).

Don't go camping without Coleman!

I just finished watching the latest episode of Jon & Kate Plus 8 (made possible by Verizon™ FIOS), while I sipped tap water from West Bradford Township™ and had my nightly treat of chocolate low-fat pudding by Jello®, when I wondered if product placement really does work? I loved the Coleman-clad family adventure in the backyard (looked like a golden opportunity for a Kodak® moment to me!)

Seriously: Am I really going to go out and buy Coleman for my next outdoor adventure? (Well if thirty-something single-mothers of eight kids are using Coleman, then I MUST HAVE COLEMAN TOO!) How do advertisers measure the results of product placement anyway? Isn’t anything pure any more? Does it matter that product placements have taken over just about everything: (I always love it when I see a car with the dealer name either on the license plate holder or bolted onto the car—do dealers give discounts for that?)

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I hate to say it, but product placements aren’t going anywhere—especially in the days of TEVO™ and DVR, when people fast-forward through all the commercials. Companies and advertisers will continue to find ways to remain at the tops of our minds.

So as I finish this entry, while I type away on my HP® laptop computer, sipping my Coca-cola©, and listening to the soft buzz of my Amana™ refrigerator, I’ll leave you with a thought: are our buying habits the product of product placement? Or have we become so used to seeing products on TV that we’re immune?